MEZO

Date

2018

Context

Secretmap

Client

VRLA

Categories

Cross Reality (XR), User Experience (UX)

Tools and skills

Art Direction, UX Design, Unity, Hololens, 3DS Max, After Effects

Mezo is a mixed-reality experience in partnership with LACMA that launched at VRLA 2018. Christian Falstrup and I worked on the creation of a transmedia experience gathering AR (Microsoft Hololens), lighting design (Ducklights), spatial sound (NoctVRnal), music production (Cody Tarpley), web design, scent programmation, dance (Neaz Kohani) and social platforms (Instagram, Facebook and Youtube). From the conception of a world book constituting the guideline for all artists and collaborators to participate to the creation, to the design of the User-Experience throughout the different stages of immersion. The idea was to create a multi-faceted holistic experience with multiple levels of approach where each discipline completes a narrative arch. My participation as a Design Director was focused on delivering a coherent narrative experience on all platforms. I also prototyped and supervised the development of the AR app, created the LED content on the temple, all the printing (posters, flyers), designed and coded the website and created the CG trailer:

View in immersive mode